Back

Back

[Case 01]

SmartPlate

SmartPlate

Helping people prioritize their health with artifical intelligence and digital twin technology

[Problem Statement]

Students and Professionals struggle to maintain a healthy lifestyle do to lack of time, knowledge and motivation. Without guidance or easy access to reliable information, prioritizing health feels overwhelming.

[Project Overview]

Serving as the product manager and UX researcher I led a small team of three people, including myself, in collaboration with Glovo. As Spain's leading food delivery company, Glovo is facing pressure to innovate to remain relevant in today's market. To combat this my team and I created a product that uses AI and digital twin technology to revolutionize the way people approach nutrition and lifestyle that may eventually be integrated in Glovo's growing arsenal of services.

[Industry]

Food

[My Role]

Lead Designer

[Platforms]

Desktop and Android

[Timeline]

January 2023- June 2023

Project Casestudy

Project Casestudy

[Step 1: Addressing the issue]

From conducting general research and interviewing individuals who often use food delivery companies like Glovo we found there was a overarching theme of a lack of healthy diet and lifestyle especially among students or working professionals.

We hypothesized that students and working professionals may be unaware and/or discouraged from pursuing a healthy lifestyle and diet because:

  1. They are unsure how to start

  2. They don't have the time to focus on their diet and health.


[Step 2: Researching the problem]

[01] User Research

After surveying 35 students and professionals across the country, we found that a majority of them are still unsure about how to go about a healthy lifestyle and diet.

[01] User Research

After surveying 35 students and professionals across the country, we found that a majority of them are still unsure about how to go about a healthy lifestyle and diet.

[02] Insights

Even more interesting was the free-response answers to the question "What has been the most challenging obstacle for you as a student or professional to start, learn more about, or maintain a healthy diet or lifestyle?"

"Having to do and plan everything on my own." "I wish I had more access to a consolidated source of information." "I'm not sure where to start, specially with my busy schedule."

[02] Insights

Even more interesting was the free-response answers to the question "What has been the most challenging obstacle for you as a student or professional to start, learn more about, or maintain a healthy diet or lifestyle?"

"Having to do and plan everything on my own." "I wish I had more access to a consolidated source of information." "I'm not sure where to start, specially with my busy schedule."

[03] Findings - we were able to narrow our focus to 3 pain points

They don't have the means to track their progress, or ability to stay motivated

They don't have the knowledge to make informed choices about their diet.

They don't have the time or energy to prioritize their health.

[03] Findings - we were able to narrow our focus to 3 pain points

They don't have the means to track their progress, or ability to stay motivated

They don't have the knowledge to make informed choices about their diet.

They don't have the time or energy to prioritize their health.

[Step 3: Smart Solutions]

From these pain points we came up with the idea to connect people to professional guidance using new innovative technology. To explore this idea further we surveyed another 35 individuals and conducted several in person and online interviews.

From our second round of user testing we found that people are looking for professional help with their health and diet journey. The analyzed results from our combined interviews, survey results and general research gave us the answers to solving the pain points mentioned previously.

Smart solutions

A platform that tracks users' progress and provides them with feedback on their eating habits. It also uses their current progress and goals to show them how they will look in the future, in terms of physical and internal health.

A platform that provides users with personalized meal plans that are tailored to their individual needs and goals. The meal plans are created by Artificial Intelligence and validated by certified nutritionists and take into account personal factors, such as dietary restrictions, allergies, and preferences.

A platform with integrated AI chat that can help users learn about nutrition, track their food intake, and create personalized meal plans.

To guide our brainstorming in the next phase of the project, we created a persona named Cody, whose goals and challenges match those we surveyed during our user research.

[Persona]

Cody Roberts

Marketing Manager

"I want to be healthy, but I feel like I don't have the time or motivation to prioritize my health"

Age: 29

Location: New York City

Tech Proficiency: Moderate

Gender: Male

[Goal]

Adopt a healthy diet that aligins with a busy lifestyle

Find convenient and efficient ways to manage meals and nutrition

Manage and ultimately recover from illness

[Frustrations]

Time constraints: A demanding job and personal commitments

Lack of knowledge: not well versed in nutrition

Convenience: often relving on takeout and fast food

[Step 4: Ideation]

From there, I facilitated a Crazy Eights exercise where each person sketches 8 frames that could be used as starting points for our medium-fidelity explorations.
After presenting our own sketches and voting on our favorite screens, we decided to further explore three main features:
AI Health tracking
AI Mealplan
AI Chat

[Step 5: Wireframes]

Using the chosen low fidelity sketches from our brainstorming exercise, we discussed content requirements for each of the main features, and created a mid fidelity flow.

[Step 5: Smart Design]

With the main features of our platform, we realized we needed a specific brand image that matched the essence of Smartplate, the name we chose to identify our platform.
This color palette was created with the aim to portay a wholistic healthy image. We also created an ad campaign on instagram with the intention of creating buzz towards our 'innovative health technology'

Prototype

With our brand image and medium-fidelity wireframes completed we were able to see the complete vision and start designing Smartplate's final high fidelity iteration.

[Key Learnings]

Coming out of this project, I'm proud to say we were able to achieve many of our goals, including collaborating with Glovo and being able to envision our product as a part of their extensive service. Though this endeavor, I've learned that there's so much more to launching a product than just the UX— from the importance of developing a strong customer base, to creating a business plan for monetization, and rolling out a barebones MVP before even starting to think about developing a product.
Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Simplification is key

Users value a quick and easy process, especially on mobile.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Iterative testing pays off

Regular testing uncovered hidden issues and ensured the design met user needs.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Select this text to see the highlight effect